How The Professionals at ROOST Real Estate Co. Succeed In The New Real Estate Business
ROOST Real Estate Co. real estate agents focus on four fundamental activities. They connect, practice, track and grow.
Connect
ROOST™ real estate agents spend most of their time making connections with current and future clients. This is where the business of real estate begins. You must have someone to work with before you can begin to practice. ROOST™ agents:
- Create, nurture, and leverage relationships by staying in touch.
- Stay in touch by writing personal notes, making calls, and popping by periodically with small tokens of appreciation.
- Keep a Personal Business Standard. How many call, notes, pop-by’s, and additions to your database will you make each week?
- Look for ways to get involved and be active within the community you practice.
- Amplify connect activities with the professional use of social media when appropriate.
Practice
Practice refers to the conduct, the work performed, and the craft, created by someone in a particular occupation. As a licensed real estate agent, and an accredited Realtor®, you are an active member of the real estate profession. Here is what ‘practice’ looks like:
- Helping others buy and sell houses is a craft. ROOST™ agents continuously work to improve how they practice their craft.
- Practice is in and of the moment. It is the doing, the work, the performance. It is listing, educating, negotiating, writing contracts, wrangling affiliates, managing expectations, and the millions of other things you do to get the job done.
- Practice prepared presentations and use them at every new buyer or seller meeting. Rehearse the presentation before the performance. Review and look for ways to improve afterwards.
- Treat all clients with the same high level of skill and dedication – regardless of the size of the transactions.
Track
ROOST™ real estate agents track their success metrics because what gets measured improves. They track their transactions, income, and expenses so they know if they are profitable or not. They also track their Return On Relationship. They know the percentage of their business that comes directly from the relationships in their database and where every transaction comes from. Additional tracking tips:
- Track your Listing Multiplier Index. Every listing you take has the potential to generate opportunities for new connections. Being intentional about leveraging those connections result in new relationships in your database, and additional transactions down the road.
- Keep records of individual client information in your database. Know when your clients’ birthdays are, the names of their kids, their interests, details about the house they live in now, and details about the next house they aspire to.
- Track your referral generating activities. Log every call, every note, every pop-by and every new potential referral partner you meet in their Customer Relationship Manager or CRM. To get started, a simple notebook or excel spreadsheet will do just fine.
Grow
Real estate professionals who focus on the first three fundamental activities of connect, practice, and track, will create a business for themselves that is both scalable, and sustainable. You, and your business will grow and thrive. It’s inevitable. Three ways to stimulate your personal growth:
- Work with your ROOST Market Leader and complete the Buffini and Company Mastery training programs. Whether you are new to the business or a seasoned veteran, you will discover tactics and strategies that will launch your business to the next level.
- If you intentionally focus every day on connecting, practicing, and tracking, your intentions will become actions, your actions will become habits, and your habits result in growth.
- Look for forward to owning a successful business that gives you the space to achieve both your personal and professional goals.
That’s it!
It really is that simple. This timeless approach to the business of real estate is what sets ROOST Real Estate Co. agents apart from the rest. It’s what make ROOST™ agents unique in the marketplace and indispensable resources to their clients.
And Whenever You’re Ready…
- Try The Success Mindsets Of The Best Realtors Among Us Scorecard – Give yourself 10 minutes to score yourself across the eight mindsets that the most successful professionals in our industry share.You will have the opportunity to score yourself where you are today, and where you would like to in the future. Take your time and add any comments that come to mind as you complete the scorecard. www.RealEstateSuccessMindsets.com
- Visit The Strategic Real Estate Resource and check out our collection of tips and tools for real estate professionals like you. www.StrategicRealEstateResources.com
- Are you do for an upgrade? Download a copy of our broker evaluation worksheet and define what you really want and deserve in a real estate brokerage relationship. www.Due4Upgrade.com
- Listen to Chris McAllister and Kristi Linebaugh discuss Chris’s book How To Make It In The NEW Real Estate Business while you multitask! www.MakeItInRealEstatetAudio.com
- Book a confidential Discovery Call with Chris McAllister to learn how ROOST Real Estate Co. can help you make it in the NEW real estate business. www.ConfidentialDiscoveryCall.com
